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Super Type for a Super Beer

Asahi

Description ↘

As a part of the new 'Super Beer' platform, Asahi requested a typeface able to replace their traditional Katakana and Kanji in assets promoting their sponsorship of Manchester City.

From this, ASD Super was created. A stencil typeface with sporty and energetic undertones, taking inspiration from Japanese lettering without falling into typographic stereotypes. The usage was later expanded to main brand communication.

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YEAR

2023

KIND

Released Client Work

CREDITS

Agency: 180 Amsterdam
Executive Creative Director: John Messum
Art Director: Tomo Takabatake, Tova Andersson
Type Designer: Tova Andersson
Artworker: Cenk Güngör

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