Move and Mix

Mirinda

Description ↘

Mirinda's brand mission is to inspire Gen Z creativity. Instead of just telling them to be creative, we decided to give them a tool to express their creativity themselves.

Together with TikTok we developed Move and Mix: their first ever full body tracking filter, turning dance moves into music.

Each move triggers new sounds, and turned TikTok dancers into musicians as hundreds of thousands went on to create their unique remixes of our custom track.

moveandmix_mockup

YEAR

2023

KIND

Released Client Work

CREDITS

Agency: 180 Amsterdam
Executive Creative Director: EJ Galang, Katrina Encanto
Art Director: Tova Andersson, Amber Steevensz
Copywriter: Tom Carver
Designer: Tova Andersson

AWARDS

Summit International Awards 2023 (Silver, Bronze)
Epica Awards 2023 (Shortlist x2)
The Drum Awards (Shortlist)

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