Pass it On

Mirinda

Description ↘ 

A majority of Gen Zers lack creative confidence, and often end up keeping their work to themselves under the belief that it isn't good enough to inspire others.

For Mirinda's second campaign under the "Make the World Go Aaah!" platform, we teamed up with superstars Soobin Hoang Son (Vietnam) and Wang Yuan (China). Together with them, we showed Gen Zers that any idea has the possibility to start a chain reaction – and encouraged them to take part in it.

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YEAR

2022

KIND

Released Client Work

CREDITS

Agency: 180 Amsterdam
Executive Creative Director: EJ Galang, Katrina Encanto
Art Director: Tova Andersson, Amber Steevensz
Copywriter: Tom Carver
Production Company: Partizan Films
Director: Radical Friend
Music: Karm Global

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