patta_head

Back to the Roots

Patta

Description ↘

While pursuing a post-graduate program in type design at School of Visual Arts, we were tasked to rebuild an existing brand around a custom typeface.

Patta is an Amsterdam based apparel store, whose founders bonded over their love of music in the 90's. Today, they have grown into a creative family with multiple subbrands.

PTA Roots is a blackletter rooted in the brand's history, with details pointing to the present. It offers the opportunity for playful and creative use across outputs while always being recognized — becoming the core and center of the brand's visual world.

patta_family_tagnew
patta_family_tee
patta_wordmark-1
patta_ooh
patta_web-1
patta_ooh_newfix
patta_tape2
patta_icons
patta_run_tee
patta_run_ooh_purple
patta_run_cap

YEAR

2022

KIND

Spec Project from Post-Graduate Studies at School of Visual Arts

MENTORED BY

Matteo Bologna (Founder and Creative Director, Mucca Design)
Charles Nix (Executive Creative Director, Monotype)
Marie Otsuka (Type Designer, Occupant Fonts)
Dan Rhatigan (Founder, Bijou Type)

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